With the enthusiasm and aspirations of youth, Tobi has become Vietnam’s leading Streetwear fashion brand, with a passion for East Asian divine and heritage culture combining modern style to convey messages. humanity, positive through our products.
Branding / Packaging / Fashion / Streetwear / Vietnam
The visual identity of TOBI is designed to support the vision of a great local brand city: we have tried to extract all the necessary presence, expressing it in a soft and ethereal tone but strong. The design of the logotype was inspired by the idea of peace, balance, and harmony in the East Asian cultural sphere (heaven/earth, fire/water).
The difficulty of us is how to integrate the ideas from Asian cultural, modernist design in the West or youth and active in street-style. A journey long enough to find materials – read to understand and finding inspiration to compose. The good things in here are the values of the message that the brand-owner wants to convey to his customers. Finally, we found the way to collab it together.
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